Blogs from Green Island Software

The Mini-Blog Archive

Just click on each of the links below to view the Mini Blogs:

Cut It Out
Find Time For Everything
How Did You Do That?
No, You Do It
Protect Your Online Image
A Computer Never Forgets
The Business Satnav
No I Can!
Can I Have The Bill Please?
Write It Down
The Computer Lost It
The Anti-Social Media *NEW*

There's heaps of material 'out there' in books and on websites, that explain all the ins and outs of small business managment. Our Mini Blogs really just aim to get you thinking about your business - to give you some core ideas so that you will then go and find out more for yourselves.

Protect Your Online Image

blog 1 title For self-employed electricians and other trades, your blogs, your social media posts and your website are your shop window. For many potential customers this will be the first time they become aware of you, and their initial impression of you will be based on what they see.

Don't spoil that impression with glaring spelling errors. Either, spell check everything carefully, or use a professional copywriter to help you with sales and marketing material.

In addition to spelling think about content before you make business posts to the social media. Treat posting as if it were a one way street. Once you're 'out there' it's almost impossible to get the genie back in the bottle. The social media can very quickly turn quite antisocial if you post something that isn't acceptable to your potential customer base.

Similarly, never, ever, mix business and personal posts in one social media account. One person's humour is often another person's insult. Would you want to insult your customers?

"Just one small step....."

Self employment is a something of a step up from a regular job. There's a bunch of things you have to do as part of the working day. It's pretty clear that, right at the beginning, you need to be out on the tools as much as possible - because that's where the money comes from. But if you don't leave just enough space for all the new stuff, then you will follow the route of many before and be back in a regular job.

There is good news! Pretty well all these new tasks are simple and need few skills beyond basic computer knowledge and simple arithmetic. So don't be daunted - get stuck in - you CAN do it!